Sierra Coffee Packs

The Assignment:

To create packaging for Sierra’s own brand of coffee which they sell in their cafes.

Challenges:

• Meeting local expectations – With real (non-instant) coffee being a fairly rare commodity in the area, isn’t much variety as far as brands go, and hence people have a fairly narrow view of what coffee packages are allowed to look like.

• Communicating the right information in several languages – knowing what things to communicate and how to communicate them is always a challenge, especially when space is at a premium and you need to say them in two to three languages.