Barbol Packaging Re-Brand
The Assignment:
Barbol had a wide range of baked goods and an equally wide range of packaging for those products. What they needed was a consistent visual language to unify the brand and make all the packaging look like it was part of the same family.
Challenges:
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3 pack varieties
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plastic packs (2 sizes, for cookies sold in supermarkets)
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cardboard boxes (for bulk cookies sold in bazaars)
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stick-on labels (for bread sold in local stores)
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Capturing local culture – the packages needed to look Central Asian and festive, and be able to compete with Russian and European imports on a shelf.
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Printing restrictions – The brand style had to be flexible enough to look beautifully consistent with various printing restrictions depending on the type of pack.
Barbol Projects:
Packaging Projects:
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