Digital TV

The Assignment:

In the spring of 2015, Spark was selected to partner in the nationwide roll-out of Digital TV in the Kyrgyz Republic. We’re proud to have been involved in this step in the development of media throughout the country.

Challenges:

Wide audience – the mark had to communicate in two languages equally well, and appeal to both urban and rural populations

Complex simplicity – the logo needed to encapsulate progress and the future, be clearly about TV/technology, while still being easily recognisable by the target audiences, and last but not least, be simple

Solution:

The final mark is compact (ideal for social media) and stands out from the crowd. The bold line suggests cables/data, the rising angle of the line represents progress, with the loop forming a TV screen that can be used to highlight images, phrases or facts in marketing materials.

We worked with the advertising agency to develop brand guidelines and a range of templates for billboards and print media so that other local agencies could rapidly produce the wide range of media required to promote nationally.