MySnax KnusperFrüchte

The Assignment:

MySnax asked us to create a unique range of packaging for the German healthy snacking market.


The packs needed to stand out in an increasingly homogenised sector, and demonstrate health credentials in a way that wasn’t too serious.


The hand-drawn individual illustrations carry through to the back-of-pack, giving the entire pack a lively vibrant attitude – reflecting the energy of the contents.

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Packaging Projects: